Our Story

About the Brand

At BTHREE, we believe success isn’t defined by how many times you win—it’s built through all the times you refuse to quit. Fitness is more than just lifting weights and breaking a sweat; it’s a test of resilience, discipline, and perseverance. Every workout challenges you. Every setback teaches you. Progress isn’t linear, and failure is inevitable—but those who push past it are the ones who grow.

BTHREE was created for those who refuse to let failure define them. The struggle, the setbacks, the days where nothing seems to go right—these are the moments that shape you. Strength isn’t just about physical power; it’s about the mental toughness to keep going when it feels impossible. The gym is where you prove to yourself that you can overcome, and that mindset carries into every aspect of life.

We’re building a community of individuals who embrace the grind, and don’t back down when things get tough. When you wear BTHREE, it’s a reminder that failure isn’t the end; it’s a stepping stone. We are committed to delivering the highest quality in everything we create because we know that real growth comes from pushing past your limits. If you’ve ever felt like you’re in this fight alone, BTHREE is here to remind you—you’re not.

About the Founder

Now, let me share a bit about myself and the heart behind BTHREE. My name is Spencer, and I’ve always been passionate about creating. Whether it was filming videos, working on art, or designing clothing, I’ve loved expressing ideas and turning them into something real.

The journey started when I was 14. I designed my first t-shirt for a school project, pitched it to my classmates, and sold 60 of them purely by word of mouth. That moment sparked something in me. Over the years, I kept designing, but I didn’t have the knowledge to build a business. I failed. I tried again. I failed again. But I never stopped. After years of saving, learning, and working, I finally invested in BTHREE and turned it into what it is today.

The name BTHREE comes from my personal fitness journey. I started going to the gym in 2019, and it changed my life. The growth—both physical and mental—was something I knew others could benefit from too. "BTHREE" stands for "Babybodybuilders," a nickname from when I first started lifting. It represents the idea that we all start somewhere small, but through effort, persistence, and pushing past failure, we grow into something greater.

Lastly, I want to share the foundation that has guided me through every high and low. I believe we all have a purpose, and my faith in Jesus Christ is what keeps me going. Without Him, none of this would be possible, and I’m beyond grateful for His guidance.

BTHREE isn’t just a brand. It’s a mindset. Push past failure—because on the other side is everything you’ve been working for.